Monday, 31 October 2011

Discuss your Digipak design with reference to at least 2 media effect theories.

In my A2 media course we are producing our own music video and we also have to make a Digipak which will contain a CD of the music video. A Digipak is a case that is made from paperboard. Unlike a plastic CD case a Digipak folds like a book. A Digipak has a ‘Head Front Panel’, ‘Inner Panel’, ‘Inner Panel 2’, ‘CD Tray’, ‘Fold in Panel’ and the ‘Back of Package’.  These Digipak’s usually consists of one or more plastic trays capable of holding CD's or DVD's. 
       The song that I am using for my music video is ‘Fading’ by Rihanna. The song is about love fading away. Consequently I decided that on the Head Front Panel of my Digipak I am going to have an image of leafs spelt out as fading and a bit of the ‘G’ from ‘Fading’ cut off, which highlights the song’s message of fading. In the Inner Panel is going to contain a list of the producers of the song and video. It is also going have a list of people in the music video. The Inner Panel 2 is going to contain images of leaves; this image is going to be faded. I am going to use Photoshop which is the leading digital image editing application for the Internet, print, and other new media disciplines. The reason why I am going to use Photoshop is because the tools that it has will enable me to edit my picture to full effect.
               The CD tray is going to contain the CD of the music video which is going to have the same image as the Head Front Panel, however it is faded and I am going to use Photoshop’s tools again to fade the image. On the Fold in Panel is going to have the same image which is going to be on the CD and some of the track list is going to be on it. On the back of the package is going to have the rest of the track list, I am going to use the internet to find a creative website which contain theme fonts that I can use for my Digipak.
                Overall the theme for my Digipak is a sense of fading away, and I am going to show this through my imagery. I am also going to present the theme of “fading” through my choice of font.